In the previous blog "From Data to Decisiveness: The four phases of data-driven working at housing associations" we described how housing associations can develop step by step towards data-driven working. From strategy to management, each phase requires specific choices and competencies. But there is one factor that is crucial in all phases and yet is often underestimated: behavior.

Data-driven work only really succeeds when people within the organization start thinking and acting differently. Good dashboards and modern systems are important, but only deliver value if they are actually used. But how do you ensure that the change in behavior is actually initiated?

In this one, you'll read five practical tips for getting from insight to action, or behavior change.

1. Determine where the greatest impact is

Map out early which teams, processes or functions will be most affected by the change. Focus your change efforts on these areas so that the first successes are achieved there and confidence grows.

Involve both formal and informal leaders in your organization from the beginning. They help to make the change tangible in practice, identify where things falter and bring others along naturally. Change only works if it is close at hand.

4. Adapt your approach by target audience

Not everyone experiences change the same way. Offer targeted support. Consider training, communication or individual coaching tailored to the needs of different teams or job groups.

5. Provide visible support from above

From directors to team leaders, executives must not only "get behind" the change, but also visibly act on it. Clear communication, active role model behavior and commitment make a world of difference.

It is tempting to think of data-driven work primarily in terms of technology. But without reliable data quality, insights remain arbitrary. Without managerial ownership, direction is lacking. And without attention to adoption and behavior, even the best-designed system is worth little.

Data-driven working is not a technical implementation, but a form of organizational development. It requires connecting technology, processes and people. Only then is real value created from data. Read more about how to get a grip on changes in the white paper 'From Risk to Control'.

Together from data to action

At Valid, we help housing corporations make that connection between technology, processes and people. Not only with technological solutions, but also with guidance in governance, data management and change processes. From strategic advice to practical support on the work floor: together we ensure that data leads to decisiveness and sustainable impact.